Top Marketing Mistakes
There is no such thing as a single top marketing mistake, since there are so many, each more common than the next. They can include mismanagement of time, overconfidence, using poor methods, overlooking opportunities, focusing on the wrong audience, and others.
Top of the list is of course the most obvious one; but it’s also probably the one you’ve committed the most, if not all the time: under-marketing your product or service. A simple example is that of a person who is selling a book about how to write a blog, but only wants to sell it to those people who are interested in blogging. The result?
This type of marketing mistake is very easy to make. You may think you know what people are looking for, but in reality, they are looking for other things. They may want information about what they should be doing with their lives, or they might want to know how to get things done at work. Whatever the case, they want to know what you’re talking about and you must offer them this.
It may sound simplistic, but if you don’t offer them, you will never make a sale. If you find yourself struggling to come up with ideas that can make you money online, it may be time to reevaluate your marketing plans. Don’t worry, though, because there are plenty of great ideas available.
Another common mistake is using poor marketing methods to promote your business. For instance, you may have taken a website design course and thought it would be great to sell your own e-books on the website. Instead, you’ve created a website full of content that doesn’t do anything more than provide links to the book itself.
This approach not only doesn’t generate any website traffic, but it also doesn’t make much money for you because nobody is going to buy a book without knowing where to buy it from. The idea is really that your website is just another form of advertising, and although some people will click on these links, it’s much less likely than when you are using a regular web page.
Another one of the top marketing mistakes is not spending enough time building up your personal reputation online. In order to build up a reputation, you have to make sure that people actually find out about you, that you’re an expert in your field, and that you’ve got a good reputation.
Having a strong online presence is critical, even though it’s a bit easier to neglect it than it was years ago. In fact, today, there are several companies that help you create a solid online presence in minutes, which means you can start earning money right away. Even with just a website, a great reputation and a good product or service can be worth its weight in gold.
So, what are the top marketing mistakes you need to avoid? Here are a few:
* Poor keyword research. It’s important that you research keywords before you even begin to write your copy. You have to choose keywords that best describe the type of website you want to create. The problem with this, though, is that it often times you’ll select keywords that are too generic and therefore they aren’t very useful to the search engine robots.
* Using images that are not optimized for websites. Images make a site look better, but they may not get noticed by the search engines. You have to make sure that all of your images are optimized so that your site shows up in the search engine results whenever someone types in the relevant keywords.
* Not updating your site often. Keeping your site fresh and current is crucial because it shows visitors that you are there for the long haul and that your site is still useful to them.