The Benefits of External Linking

external links

The Benefits of External Linking

An external link is an external link from another site directed to a domain. There are two types of links. The first is an internal link that is established within your own website, in which case it establishes an anchor text value within your web page content that can be copied and used by other sites for the purpose of establishing back-links to their website. The second type of link is an external link from a site with a higher PageRank or relevancy which points directly at your domain in the Pagerank sweepstakes field. This is considered the better link because it establishes credibility for your site in the eyes of search engines.

External links come in many forms. Internal links come from articles, directories, blogs, press releases, etc… Whereas external links come in the form of widgets, buttons, banners, pop-ups, animated graphics, video ads, search engine results page (SERP), blogs linking to your domain (backlinks), newsletters, and search engine listings. External linking is important because it builds significant backlinks to your website. It is also important because major search engines use many metrics to determine the value of a website including link popularity, link relevancy, and incoming links.

Backlinks from major search engines such as Google, Yahoo, and Bing are especially valuable because they establish an authority which can be valuable in determining ranking. However, if the external links come from sources that have poor content quality or are untrustworthy, this will have little or no effect on your ranking at all. External linking is beneficial because you are able to achieve a higher ranking and maintain your current rank by building relationships with relevant outside websites. However, it is essential to make sure that your external linking sources have high quality, relevant content and a solid reputation. In addition to the high quality content, the external link should be relevant to your site, and the website should also be in accordance with your industry.