Lawyer marketing is a good thing to do in these times of economic downturn. When the economy is upside down, these legal marketing campaigns are a smart idea, but particularly now when the recession is still fresh in the minds of clients. There’s also a sense of urgency in knowing that if they don’t take advantage of these promotions, they will soon be out of business.
Attorney marketing has become very popular in the past several years due to the need for high-quality representation and the high cost of private litigation. As a result of the downturn in the economy, there are more people who are looking to hire an attorney to handle their legal needs. But finding a competent lawyer can be a challenge.
One good ways to find an attorney is to ask your friends and colleagues who they use. This is something you might want to avoid, however, as it is possible that your friend’s lawyer might not be good enough for your needs. In any case, your friend’s professional reputation could be a major influence on your decision as to which lawyer to choose.
Your own personal search of your local law firm can help you find a qualified attorney who specializes in the type of cases you need to file. Most attorneys today have a website where you can find a list of attorneys by city, state, and specialty, along with contact information. You can also look for other websites devoted to lawyer advertising, like lawyer sites, attorney referral services, and attorney networking sites.
If you know anyone who has recently needed legal help, or who lives locally, ask them how much they paid for their attorney and how long it took them to get a reasonable settlement. There are probably many lawyers who work this way. A fair price will include the costs of the service rendered, including the time involved in locating an appropriate lawyer, the time it takes to review the case, the costs of preparing documents, and the cost of actually taking the case to court.
Once you’ve chosen a lawyer, check your local newspapers for ads that are related to your field. These ads are often a great way to find good lawyers who specialize in your area, as well as solicitors who advertise with a local newspaper, because many law firms advertise in local publications.
The internet can also be a great resource when looking for lawyers who offer legal services. Most states have websites that provide information on various lawyers, including their phone numbers, websites, as well as online legal forms. If you can’t find any, you can usually find a general lawyer directory that will list a number of local lawyers in your state and their address and contact information. The National Association of Personal Defense Lawyers (NAPDL) provides a listing of more than 400 member firms, many of which also advertise on their site.
These listings can give you an idea as to what the rates are for attorney advertising and how quickly you can expect to get your message across to potential clients. Some lawyers will allow you to submit your listing free of charge, while others will charge a nominal fee for a newsletter subscription. It’s important to know the exact fees before deciding on which firm to work with.
Some websites allow you to post your own lawyer advertising on their site for a small fee. However, it may be better to choose an attorney who already has a website to avoid paying for this service. There are also free sites you can use to market your own legal services, but these aren’t nearly as good as those you can pay for.
There are also some sites available that allow you to search through the results on attorney search engines, or you can even use a combination of both. This gives you a more comprehensive view of the lawyers in your area and the costs associated with hiring them.
Once you’ve found a suitable lawyer, you can then contact the lawyer listed in your local newspaper and ask him or her to sign your copy of the ad. In most cases you can get an estimate before you meet with the lawyer.