Building External Linking Authority

internal links

Building External Linking Authority

Internal links are a kind of hyperlink, usually on a single web page to a resource or another web page, such as a video or article, on the same domain or site. They are vital for search engine crawlers and human viewers alike because these links directly point to relevant pages in the search engine results and visitors tend to spend a longer time researching a topic when they see that a link has been placed there. Internal links are useful in two ways. The first is that you can add a hyperlink pointing back to your site in many situations where a direct hyperlink would not be allowed; such as when linking to a video on your own site, internal links work great in that they create backlinks pointing back to your own site.

The second way that internal links are useful is that they help establish authority. In the internet world, link building is an important form of online marketing because it helps establish yourself as an authority on a topic. Links from authoritative sites are looked upon favorably by search engines and people generally seek out only authoritative sites to read about, learn more about, or buy products from. Because internal linking allows you to establish yourself as an authority on a topic, external linking strengthens your authority position.

External linking is particularly useful when it comes to getting your site ranked highly in major search engines. Search engines look at the quality of the internal links pointing to your site and give some weight to internal links when determining ranking for keywords. The best way to achieve an effective high ranking for your site is to build up your internal links, and over time, this can dramatically improve your overall site ranking and your traffic.